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Knife brand “Always Be There” CNY Campaign

On 27 December 2019, Knife brand launched a digital online short film to reminisce its brand heritage during the 2020 Chinese New Year celebration.

Knife brand 2020 CNY Short Film Exceeds 3.3 Million Facebook Views

Knife brand’s “Always Be There” short film resonates well with the “netizens” and goes viral in Facebook (fb), hitting above 3.3 million views since 21 January 2020. More than 44,000 viewers shared the short film and 1,800 participated in its weekly contests.

Knife brand would like to thank all consumers for making the “Always Be There” CNY Campaign a great success and wishing all a Happy Chinese New Year!

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