Lam Soon is proud to be part of ‘Memento Singapore’, a local production aired on 8 August 2012. This TV programme is part of Singapore’s National Day celebration and it uncovers the nostalgic everyday objects, iconic to our nation's growing up years, such as the resilient Lam Soon soap, the diecast toy cars, the whimsical tikam-tikam game etc.

Till today, Lam Soon’s  Labour soap is still part of our everyday life, from an all purpose soap in the 1950s to one that we use for laundry or art and craft now.